Dr. Sash Vaid is a tenured Associate Professor of Marketing at the DeGroote School of Business and an Affiliate Faculty with the School of Computational Science and Engineering at McMaster University. He is also a Research Affiliate at the University of Michigan. Dr. Vaid has extensive expertise in econometrics and quantitative marketing of ubiquitous industrial and cyber technologies, many with dual-use applications. Dr. Vaid is currently leveraging LLMs and field experiments to investigate ways to quantify cyber-driven consumption by exploring agentic software engineering and development across a mix of general-purpose and functional/scripting languages (e.g., SQL, Python, Java, C++, CSS, and R, among others). The technological dimension of Dr. Vaid’s research frequently informs his teaching.
Dr. Vaid received his Ph.D. from the University of Houston and an MBA degree from Duke University in North Carolina. He likewise went to grad school at Rice University in Texas and at the Institute for the Study of Business Markets at Penn State University in Pennsylvania. Dr. Vaid sees Canada and the United States as his intellectual home.
Expertise
- Political Economy of Marketing; Marketing Interfaces
- Dual-use Industrial and Cyber Technologies; Defense Economics; Military Marketin
- Exogenous Shocks (e.g. regulatory, policy actions)
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